How to Build a Website for Your Small Business
Envision your small business website as a first impression for your potential clients. Does it effectively convey your products and services, and is it easy to use? If not, visitors can cease to be interested and dump your site, not adding to your repeat customers.
Be Clear about Your Business and Why It’s There
Considering you just have a few seconds to engage potential customers and keep them on your site, be crystal clear with your value proposition and intent as people land on your homepage. Excellent visual design, pictures and animation can always enhance a website’s appeal, but you have to take your business’ message into account as well.
Make Your Website User-Friendly
If you plan to build something from zero, the first thing you have to do is make sure you have the right team working on the project. Most importantly, you need both technical developers and information architects running the creative development process from the core. They won’t be there to just contribute conceptual ideas, but also to help you create a positive user experience.
Never Underestimate the Power of SEO
If your site is not optimized for the search engines, you’re practically shutting off all possibility for organic traffic or unforeseen encounters with your business. Allowing your idea to ultimately steer the technology solution is a good start, but it’s important to make it work with Google and the other search engines. At the very least, you should have generated a site map and have all your title tags, heading titles, and site description filled out properly.
Breathe Life into Your Brand
Lots of corporate websites are lacking in soul, what with uninteresting content, business lingo, stock imagery and nonspecific web design. All of these make for poor user experience. And that will be a serious problem, knowing your site plays a central role in your branding. You can create the best branding experience by being yourself. Talk to people in real-time, and let your brand be the reason for them to talk to each other.
Right now, around 5 percent of traffic to business websites originate from mobile phones, and in the succeeding year, with more smart phones expected to enter the market and carriers continually increasing the capability of cellular wireless standards, that number is project to climb substantially. Therefore, your website must be designed not just for PCs, but also for mobile devices like smart phones and even basic phones.
Track Everything with Analytics
You have to monitor your online progress to make sure that it is in step with your company goals. If your budget is limited, just use the free Google analytics package. Upon confirming that all of your tags are working, make it a point to get weekly reports and examine how people are using your site. Fortunately, it won’t take long for you to spot trends.