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How to Build a Website for Your Small Business

Envision your small business website as a first impression for your potential clients. Does it effectively convey your products and services, and is it easy to use? If not, visitors can cease to be interested and dump your site, not adding to your repeat customers.

Clearly State Why You’re There

Because you have but a few seconds to engage people and keep them on your site, your value proposition and intent should be crystal clear the moment they hit your homepage. Wonderful visual design, stunning images and animation pretty pictures can enhance a website anytime, but you must highlight your business too.

Create a User-friendly Website

If you’re developing something from scratch, the first step is to make sure you have the right people working on your project. Most importantly, you need both technical developers and information architects running the creative development process from the core. They will be there to pitch in conceptual ideas, as well as to help you provide users a positive experience.

Never Underestimate SEO

If your site is not optimized for the search engines, you’re practically shutting off all possibility for organic traffic or unforeseen encounters with your business. If you allow your idea to ultimately lead the technology solution, that’s a great start, but you have to ensure it’s compatible with the leading search engines. At least, you should generate a site map and fill out title tags, heading titles, and site description appropriately.

Give Your Brand Life

Lots of corporate websites are lacking in soul, what with uninteresting content, business lingo, stock imagery and nonspecific web design. All of these lead to low-quality user experience. And that’s a big problem, since your site plays a vital branding role. To create the best branding experience, just be yourself Talk to your customers real-time, and allow them reach each other by way of your brand.

Get Mobile-Friendly

Currently, about 5 percent of traffic to business websites comes through mobile phone, and next year, with more smart phones hitting the market and carriers continuing to improve their cellular wireless capabilities, that number is seen rising dramatically. Hence, your website should be made not just for PCs, but for smart phones and basic phones too.

Use Analytics to Monitor Your Progress

You need to tracking your online progress if only to ensure that it is in line with your company goals. If you have budget problems, the free Google analytics package can give you a great start. As you confirm that your tags are all working, pull weekly reports and begin examining user behavior on your site. Luckily, you’ll be able to observe trends in a short time.

Source: linknow media