How to Avoid Major Dental Website Design Mistakes
Creating a good lead generation dental site involves elements of both design and marketing but in most cases dental practices only focus on the design and aesthetics of the website rather than functionality and the user experience which can make it hard to request a virtual appointment or even locate the phone number. An important fact to state is that it is possible for dental practices to create both a user and conversion friendly sites by steering away from basic web design and internet marketing mistakes such as using a directory website builder or a web design service. A vital lesson to state is that directory dental web design services construct a template website on a domain that they own and then they send traffic to that website and in most cases, the content is the same because it has been copied from the original site and the phone number is altered to a tracking number. Such tactics can block a dentist search engine optimization and make their ranking significantly drop down considerably and in most cases the inconsistent phone numbers can be connected to other leading directories thus creating listings that have false information that can confuse major search engines. Some dental practices opt for a website builder to design and develop their website but in most cases the sites do not have their own domains but they will be a sub-domain of the hosting site which makes the site and the practice less than professional.
Another mistake is creating duplicate or too little content because having minimal to no content on a site will not just affect the search engine optimization strategy but also the conversion rate of the website. Most major search engines show sites that give useful information that is targeted to what users are looking for and if the site lacks content or the content is irrelevant then the site will not rank high in the search engines and also if visitors are not finding the information they need on the website they will go to another site.
When organizing the site content it is vital to use location particular pages on the primary dental service areas that will give the website relevancy among major search engines and the targeted information will get to visitors that are searching for the services. It is good to state that if the dentist has many locations then it is helpful to create a page for each location and separate service pages for each location and each of these pages has to have sufficient content to show users that they want to have an appointment with the dental practice.