SMS Marketing: What Are The Advantages That One Can Get From Using It? In this modern day and time that we live in, the exponential increase in the number of people who are using cell phones and other mobile devices has lead to the increase in the popularity and fame that has been showered on the side of SMS marketing. There was a study that was conducted recently wherein it goes to show that there has been more than two point four billion individuals all over the world that are receiving as well as sending text messages every single day. Aside from showing the huge number of individuals who are doing the daily routine of sending and receiving text messages every single day, the said study that was recently conducted also goes to show that there is an even much diverse and much bigger customer base in the field of SMS messaging. This is the very reason behind the realization that hit internet marketing companies wherein they believe that since SMS market is the biggest industry that can be tap when it comes to marketing, it is now much easier for them to directly offer the products and services they have to many different cell phone users as fast as possible. Talking about marketing by means of SMS, there are actually two types of it and these are the white label SMS and the private label SMS. One of the advantages that companies can actually get when using SMS marketing is the fact that they are allowed to send SMS in bulk to all the cell phone and mobile users all across the globe in a fast and easy manner, promoting or selling the services or products that they have. However, so that they will be able to take advantage of the benefits that they can get from using the said marketing tool, it is very important for you to first get and compile a list of potential customers and prospect buyers whom you want to be associated with. For this very reason, the most common thing that is being done by providers of bulk SMS services out there is that they offer software programs that can be used in creating text message templates. One of the advantages that can be attain when using the said software program is the fact that it has the ability of personalizing the SMS messages that is being sent, in accordance to the names of the customers. The bulk SMS are also being offered by means of a white label SMS and a private label SMS. White label SMS are quite affordable and more commercial while the private label,it is useful for individuals who are promoting the home-based business they have.